AFFILIATE STRATEGIES OF PAY PER CLICK

AFFILIATE STRATEGIES OF PAY PER CLICK...AFFILIATE STRATEGIES OF PAY PER CLICK...AFFILIATE STRATEGIES OF PAY PER CLICK

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ADVERTISING YOUR HOME BUSINESS ON A BUDGET

ADVERTISING YOUR HOME BUSINESS ON A BUDGET...ADVERTISING YOUR HOME BUSINESS ON A BUDGET...ADVERTISING YOUR HOME BUSINESS ON A BUDGET

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ADVERTISING THE KANOODLE WAY

ADVERTISING THE KANOODLE WAY...ADVERTISING THE KANOODLE WAY...ADVERTISING THE KANOODLE WAY

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ADVERTISING IDEAS FOR OFFICE CLEANING BUSINESS

ADVERTISING IDEAS FOR OFFICE CLEANING BUSINESS
BY: KHALI S.
advertising ideas for office cleaning business

EVEN IF YOU HAVE BUILT AN ULTRA EFFICIENT
state-of-the-art home office,
polished your image with the finest of armani
SUITS, EQUIPPED YOURSELF
with the newest cell phone, pda and laptop, and
drafted the most exemplary
OF BUSINESS PLANS, YOU ARE NOT GOING TO GO
anywhere in the business world
without some entities to do business with.

"how to secure cleaning contracts"
establishing your clientele can be the most time
CONSUMING AND INTELLECTUALLY
challenging part of the office cleaning business
or any other business.
THERE ARE MANY ISSUES AND APPROACHES TO
consider, and like many other
challenges in life, there is no one single way
TO GO ABOUT IT. EVERYONE WILL
have their own methods for acquiring business
that will work well for them,
BUT MOST BUSINESSPEOPLE WILL AGREE THAT TAKING A
multi-tiered or multi-pronged
approach is the best way to go about it. that
IS, DON'T "PUT ALL YOUR EGGS
in one basket", so to speak, when approaching
the cleaning business advertising
ISSUE. TO BE SUCCESSFUL, YOU WILL NEED TO DO "A
little bit of this" and a
"little bit of that" as they say.

here are a few ideas to get you started:

ALTHOUGH IT CAN BE COSTLY IN SOME FORMS,
advertising is perhaps the most
common form of marketing and self-promotion.
TELEVISION ADS AND FULL-PAGE
spreads in mainstream publications will most
likely be out of your reach
(UNLESS DONALD TRUMP IS FUNDING YOUR
consultancy), but there are plenty of
other more affordable options out there. like we
HAVE MENTIONED BEFORE, IT
is all about getting more "bang for your buck",
so it will be in your best
INTEREST TO MAXIMIZE ON YOUR ADVERTISING DOLLAR.
advertising in local
magazines or the local newspaper can be cost
EFFECTIVE WHEN ADDRESSING
certain demographics. purchasing a short prime
time spot on the radio is
ANOTHER METHOD, BUT COSTS SEVERAL ORDERS OF
magnitude more than print to get
across its message. when done properly, radio
CAN BE AN AWESOME ADVERTISING
vehicle, i also call this "the next step in
advertising".

perhaps the most significant "bang for your
buck" outlet for your advertising
DOLLAR IS THE WEB. WEB SITES ARE VERY AFFORDABLE
(even free if you know what
you are doing). a web site is an excellent
METHOD OF ADVERTISING BECAUSE YOU
can attract many entities on a global scale (a
little search engine optimization
CAN GARNER 1000S OF PAGE VIEWS A DAY) AND YOU
can reach the widest audience
possible (potentially, anyone with an internet
CONNECTION). BE SURE TO PRINT UP
a healthy portion of business card and in
addition to land-line telephone,
MOBILE PHONE AND FAX NUMBERS MAKE SURE THE URL
(uniform resource locator) for
your web site is displayed prominently on the
FRONT OF THE CARD.

about the author

KHALI S. -
http://www.office-cleaning-business.com
learn how to start & promote your own office
CLEANING
business, free mini-course "how to start
cleaning business"

ADVERTISING CONSULTING SERVICES FOR THE INTERNET

ADVERTISING CONSULTING SERVICES FOR THE INTERNET
BY: RANDY WILSON
advertising consulting services: advertising is
one of the most important expenses a business
CAN HAVE. BUSINESSES LARGE AND SMALL, HAVE SOME
form of advertising, be it word of mouth
referrals or multi million dollar television
CAMPAIGNS. BUSINESS OWNERS OF ALL TYPES WILL PAY
good money for the right kind of advertising.
that is why advertising consulting services on
THE INTERNET IS BECOMING SO POPULAR.

there are two key things you need to know when
CONSIDERING STARTING OUT AS AN INTERNET
advertising consultant. the first of course is
advertising experience. if you have done
ADVERTISING IN THE PAST AND ENJOY THE WORK, THEN
that is the first step.

SECONDLY, YOU NEED TO KNOW ABOUT THE INTERNET.
your internet knowledge needs to be updated
constantly to keep abreast of the current
TRENDS. WHILE CONTEMPORARY ADVERTISING -
television, radio, and print, are still
effective means of advertising, the internet
NEEDS TO BE APPROACHED A BIT DIFFERENTLY.

when watching television or listening to the
RADIO, PEOPLE DON'T GENERALLY HAVE A CHOICE
about what they see and hear in the line of
commercials. those commercials of course are
ADVERTISING. EVEN WHEN READING THE NEWSPAPER OR
a sale ad, people only see what is in front of
them, not all the options available. if one
GROCERY STORE BUYS AN AD IN THE LOCAL NEWSPAPER
and another grocer does not, the consumer is
only seeing one ad.

the internet has changed the face of this kind
of advertising. anytime that someone opens a web
PAGE; THEY ARE LOOKING FOR SOMETHING SPECIFIC.
people who surf five or six web sites are likely
to see hundreds of ads without really knowing
THEY ARE SEEING ADVERTISING. BANNERS, AFFILIATE
links, tool bars and the like are all types of
internet advertising, revealing products or
BRANDS IN FRONT OF THE CONSUMER.

if a consumer is looking for a product online,
AND DOES NOT KNOW WHERE TO FIND IT, OR THERE ARE
multiple sources to find it, the savvy internet
user generally goes to a search engine.
SEARCHING FOR THE PRODUCT BY TYPING IN THE
general name or brand that they are looking for,
the consumer can then choose from a list of
SITES THAT OFFER THAT PRODUCT. SEARCH ENGINE
optimization (seo) is a system of strategic
placing of certain words or keyword phrases on a
WEB SITE THAT WILL ALLOW THE SEARCH ENGINE TO
select that site if someone types in that word
or phrase. the key to seo - the first sites to
POP UP ARE THE ONES THAT ARE HIT ON THE MOST
often.

KNOWING THESE CONCEPTS AND EXPANDING ON THEM
allows internet advertising consultants to guide
and direct business owners in the most effective
LINE OF ADVERTISING FOR THEIR PRODUCTS. MANY
people who run successful internet businesses
are people who don't know much about the
DIFFERENCES BETWEEN INTERNET AND OTHER FORMS OF
advertising. you are the link that these
business people need to market their products.

internet advertising consulting services are
quickly becoming a specialized field. there are
SO MANY ASPECTS OF THE INTERNET THAT BUSINESS
owners, especially those new to the web as a
market, will not know and will be grateful to
YOU FOR SHOWING THEM. KNOWING HOW TO GET THOSE
companies names and brands out their on the web
will give you an edge over advertising companies
THAT ARE STILL FOCUSING ON CONTEMPORARY METHODS
of advertising.

THE INTERNET IS NOT A FAD OR A PASSING PHASE.
the challenges and changes that are coming with
this relatively new market are going to be both
EXCITING AND PROFITABLE FOR ANYONE WHO EMBRACES
it. open your own advertising consulting
services business today and step into the
FUTURE.

ADVERTISING AND GENERATE NEW WEBSITE TRAFFIC

ADVERTISING AND GENERATE NEW WEBSITE TRAFFIC
BY: CHARLES KANGETHE



here's a simple way to use "no results, no pay"
RADIO ADVERTISING AND BUILD TRAFFIC FOR YOUR
website.


STEP #1 - UNDERSTANDING "PI" - PER INQUIRY
advertising.


RADIO HAS A UNIQUE ADVERTISING FORMAT KNOWN AS
"pi" or per inquiry advertising.

"PI'S" MAIN BENEFIT IS THAT YOUR COMMERCIAL IS
aired and you only pay for inquiries phoned into
the station from listeners !

inquiries are in the form of callers asking for
more information.

the radio station counts each caller, and
re-directs them to your web site address.

step #2 - how to start a "pi" campaign.

FIND A GOOD DIRECTORY OF ALL COMMERCIAL RADIO
stations where you intend to advertise.

SOME SAMPLE INTERNET RESOURCES :

http://www.mediauk.com - uk

http://www.web-radio.fm - usa

HTTP://WWW.RADIODIRECTORY.COM - INTERNATIONAL

other online resources can be found by searching
FOR KEYWORDS LIKE "RADIO DIRECTORIES."

alternatively, visit your library and in the
REFERENCES SECTION ASK FOR THE YEARBOOK OF
independent local radio stations.

NOTE DETAILS SUCH AS :

· ad manager's names,

· telephone numbers,

· E-MAIL ADDRESSES

· programming and schedules

LISTENER PROFILES:

· age,

· income,

· SEX,

· location.

STEP #3 - DECIDE ON STRATEGY AND "WANTED
response."

BEFORE YOU CONTACT THE RADIO STATIONS, BE CLEAR
on strategy, goals and have your draft
commercials in outline.

* are you advertising a product offer at your
website ?

specify product details fully to avoid paying
for "tyre kicker" inquiries.

* is your "wanted response" to build an opt-in
list ?

decide how you will entice visitors to your web
site. will you offer freebies, or a competition
OF SOME SORT ?

* are you advertising for market research
PURPOSES ?

tell listeners how and why they should
PARTICIPATE.

* decide how much you are prepared to pay per
INQUIRY.

step #4 - use your strategy to build a "pi"
PROPOSAL

two aims in this step :

· MAKE IT AS EASY AS POSSIBLE FOR THE STATION
to schedule your commercial.

· negotiate the lowest per inquiry cost during
THE BEST ADVERTISING TIME SLOTS.

keep in mind :

· LISTENER PROFILES YOU WANT TO REACH.

· times you want your advert to go on air.

· which commercial will best deliver your
"WANTED RESPONSE".

write to the ad manager by e-mail or normal
MAIL. IN YOUR LETTER :

· introduce yourself.

· inform them this is a "pi" per inquiry
ADVERTISING PROPOSAL.

· inform them you of what you are trying to
achieve, refer to your strategy.

· DETAIL YOUR PRODUCT OR SERVICE PRICES AND
how much you are considering paying for each
inquiry.

sidebar

if your "wanted response" is not selling a
product, you must pay for inquiries out of your
"OWN POCKET". NEGOTIATE A KEEN COST PER INQUIRY
!!

* explain how you will handle all the
ADMINISTRATION

for instance writing the commercial outline,
HANDLING PRODUCT FULFILMENT, DEALING WITH
refunds and product support questions.

DEPENDING ON YOUR NEGOTIATION SKILLS AND SIZE OF
radio station you might be able to work a deal
where you only pay for *converted inquiries*.

this is practically *free* advertising, because
you only pay for referrals once a sale is made !

step #5 - how to deal with radio ad managers

IF YOU DO NOT HEAR BACK WITHIN A FEW DAYS, CALL
the station.

COMMERCIAL RADIO IS A BUSY ENVIRONMENT. BE
prepared to explain yourself and answer
questions quickly and clearly.

radio ad managers are always looking for
advertisers. that is their job and advertising
FEES ARE THE LIFEBLOOD OF COMMERCIAL RADIO.

however, "pi" is not the only money earner for
STATIONS, SO BE PREPARED FOR A POLITE BUT COOL
reception.

IF THIS HAPPENS, PICK ANOTHER STATION AND START
the process again.

THE REWARDS OF A SUCCESSFUL "PI" CAMPAIGN WILL
pay back your effort many times over.

STEP #6 - THE COMMERCIAL AD

write your commercial's outline to maximise your
"WANTED RESPONSE."

write the outlines for at least two 30 second,
AND TWO 60 SECOND COMMERCIALS.

writing commercials for broadcasting is very
DIFFERENT TO WRITING AD COPY FOR PRINTED MEDIA.
however, stations will help you by taking your
outlines and turning them into finished
COMMERCIALS FOR A FEE.

alternatively, if your copy writing is good and
YOU HAVE TIME TO TWEAK IT FOR BROADCASTING, THEN
do it yourself.

LISTEN TO THE STATION'S ADS, JINGLES, AND CATCH
phrases and pre-record your own following a
similar model. ask objective people to listen to
YOUR AD AND GIVE YOU CRITICAL FEEDBACK.

sidebar

when recording for

A LUNCHTIME LESSON ON PRINT ADVERTISING

A LUNCHTIME LESSON ON PRINT ADVERTISING
BY: GARY WATSON
i promise you'll be able to finish this article
before you finish the first half of your pbj.
ARE YOU SITTING DOWN? GOOD. BECAUSE I HAVE SOME
startling news for you.

PRINT ADS ARE HERE TO STAY. THAT'S RIGHT. THOSE
dusty, musty, fusty old relics of the century
past are still with us. and despite the ubiquity
OF COMMERCIALS ON RADIO AND TV; DESPITE THE
onslaught of banners, pop-ups and all manner of
intrusive online ads; newspapers and magazines
ARE, AND ALWAYS WILL BE, A MAINSTAY FORUM FOR
mainstream advertising.

THERE'S SOMETHING ABOUT THE READINESS, THE
handiness, the heft and feel of a magazine or a
newspaper that appeals to the nature of human
BEINGS. YES, FLAT SCREENS THAT GLOW WITH VIVID
colors are attractive. especially when they're
displaying something we specifically asked to
SEE.

but as we page through a magazine or a newspaper
WHILE ENJOYING OUR LUNCH OR RIDING A COMMUTER
train, we don't mind at all if a surprising or
intelligent or just plain appealing ad - even
ONE IN BLACK AND WHITE - SUDDENLY GRABS OUR
attention. we expect it. we secretly look for
it. we even welcome it as a break from all the
DULL GRAY TYPE WE'VE BEEN SLOGGING THROUGH. WHY?
because - let's face it - a really good ad is a
delight to behold.

is this the kind of ad your target audience is
seeing? do your ads stop them and make them
SMILE...THINK...TAKE IN YOUR MESSAGE AND MAKE A
mental note to look closer at your product or
service? maybe even go to your website for the
KIND OF INFORMATION THAT COULD LEAD TO A SALE?

think carefully about this. if your ad doesn't
STAND APART, DOESN'T ATTRACT, APPEAL OR GRAB; IF
it doesn't delight in some way, the readers you
want to capture and bring into your world will
SIMPLY TURN THE PAGE AND PLOW ON THROUGH THE
dull stuff . . . until they bump into your
competitor's delightfully different ad. and then
THEY'LL STOP - AND, UNFORTUNATELY FOR YOU - PAY
attention to the message.

SO TAKE A CLOSE LOOK AT YOUR COMPANY'S ADS. DO
they stand out from the crowd of other ads? are
they different from your competitor's ads in a
POWERFUL AND RELEVANT WAY? AND MOST IMPORTANT,
do they convey your core message in an engaging,
persuasive and delightful manner?

if so, let them run and run, because they're
bound to bring you business.

if not, better change your approach soon. before
the competition eats your lunch.

gary watson writes ads for companies that want
TO ADD TO THEIR BOTTOM LINE. HE ALSO DOES
product/service naming, slogans/tag lines,
billboards, web content, sales letters (print
AND EMAIL), ETC. ETC. HE CAN BE REACHED AT
gary@gwcopy.com.

4 STEPS TO UNBEATABLE ADVERTISING AND STILL KEEP

4 STEPS TO UNBEATABLE ADVERTISING AND STILL KEEP
MONEY IN YO
by: allyn cutts
*advertising doesn't have to wipe out your bank
ACCOUNT TO BE EFFECTIVE. WHEN YOU LEARN TO
negotiate, know when smaller ads are as
effective as large ads, ask for discounts, and
CREATE AN IRRESISTIBLE OFFER, YOU'RE ON YOUR WAY
to skyrocketing profit margins!*

1. NEGOTIATE
have you noticed that some people seem to always
get the best deals? yeah, you pay full price and
THINK YOU DID OK UNTIL THEY SHOW UP WITH THE
same thing, only they paid several hundred
dollars less. it really get your goat! how do
THEY DO IT? THEY'RE NOT AFRAID TO ASK FOR AN
extra discount.

YEP, DON'T SELL YOURSELF SHORT BECAUSE YOU
didn't ask the next time your advertising rep
makes an appearance! even if you're already
GETTING A DISCOUNT, ASK FOR A BIGGER ONE. YOU
have not...because you ask not.

2. TRIM
bigger is always better...or is it? when it
comes to advertising, don't be surprised if some
OF YOUR SHORT ADS MEET WITH MORE SUCCESS THAN
larger more expensive ads. trimming down on the
size and cost of advertising doesn't mean you'll
BE TRIMMING THE RESULTS!

3. exploit the freebies
WHAT'S THE DIFFERENCE BETWEEN ADVERTISING AND
publicity? ...who's doing the talking. yeah,
when you sell yourself, it's advertising. when
SOMEONE ELSE IS SELLING YOU, IT'S
publicity...and it generates credibility and
interest that you don't want to miss out on.

think about the different ways you can get your
business in the spotlight. do you have some
NEWS... WRITE A PRESS RELEASE? WRITE SOME "HOW
to" articles with a short byline at the end and
release them to ezines, magazines, newspapers,
AND OTHER PUBLISHERS. WHY NOT PROMOTE THE
product of a non-competitor in return for them
promoting yours...think of the totally different
MARKET THEY AFFECT!

yep, there are a lot of ways out there to get
FREE ADVERTISEMENT THAT WILL BENEFIT YOUR
business. of course you won't be able to rely
solely on the freebies, but hey, you can get a
LITTLE EXTRA FOR NOTHING!

4. improve your offer *
IS YOUR DEAL TOO GOOD TO PASS UP? IF NOT, YOU
need to improve it. hey, i'm not talking about
cutting prices even more...you've still got to
MAKE A PROFIT. YOU CAN MAKE THE DEAL SWEETER
just by increasing the readers knowledge of the
value of the product, or adding bonuses that are
PERCEIVED AS VALUABLE, BUT COST YOU LITTLE.

motivate buyers with expirations. yeah, an open
ENDED OFFER ENCOURAGES PROCRASTINATION...WHICH
leads ...yep, nowhere. when the customer knows
he has until saturday to purchase an item he'll
PAY MORE FOR ON SUNDAY, HE'LL MAKE IT A PRIORITY
to head for your shop.

ADVERTISING DOESN'T HAVE TO WIPE OUT YOUR BANK
account to be effective. when you learn to
negotiate, know when smaller ads are as
EFFECTIVE AS LARGE ADS, ASK FOR DISCOUNTS, AND
create an irresistible offer, you're on your way
to skyrocketing profit margins!

about the author

who is allyn cutts, and why should you care?
allyn has spent over 24 years helping businesses
LIKE YOURS FIND NEW CUSTOMERS AND INCREASE SALES
to current customers. allyn is a marketing and
sales fanatic, providing measurable marketing
SOLUTIONS THAT DRIVE HUGE RESULTS FOR SMALL-TO
mid-size business clients. allyn works
personally with clients to design and deliver
OFF-LINE AND ON-LINE DIRECT MARKETING STRATEGIES
that focus on metrics and measurable results.
you can learn more about allyn cutts at
WWW.ALLYNCUTTS.COM AND YOU CAN CALL 610.437.4106
between 10 am and 4 pm eastern time tuesdays and
thursdays.

10 TIPS FOR SUCCESSFUL EZINE ADVERTISING

10 TIPS FOR SUCCESSFUL EZINE ADVERTISING
BY: MICHAEL SOUTHON
when it comes to advertising, i've tried just
about everything. i tried free classified ad
SITES, I TRIED FFA SITES, I TRIED BANNER
exchange programs.

THE RESULTS? NOT MUCH.

i was tired of hearing that the internet is the
LARGEST MARKET IN HUMAN HISTORY. MAYBE SO, BUT
how could i reach those millions of people?

THE ANSWER, I DISCOVERED, IS EZINE ADVERTISING.

ezines are sometimes called 'opt-in' lists
BECAUSE EVERYONE WHO RECEIVES AN EZINE HAS
chosen to do so.

AND THAT'S WHY EZINE ADVERTISING GETS RESULTS.
people read ezines and they'll read your ad. and
if you've matched the ezine to the product
YOU'RE SELLING, YOU'VE REACHED YOUR TARGET
audience.

THERE ARE CURRENTLY AROUND 90,000 EZINES BEING
published every month. so whatever you're
selling, there's more than likely an ezine that
WILL TAKE YOUR AD STRAIGHT TO THE AUDIENCE YOU
want to reach.

EZINE ADVERTISING IS NOT ONLY EFFECTIVE, IT'S
cheap as well. a 5 line ad in an ezine that goes
to 3000 people will cost you between $5 and $20
PER ISSUE.

as a general rule, you'll always get back at
LEAST THE COST OF THE AD, AND USUALLY MUCH MORE.
so there's very little risk.

BUT THERE ARE SOME TIPS FOR SUCCESSFUL EZINE
advertising. here they are:

1. THE FIRST AND MOST IMPORTANT RULE IS: "TRACK
your ads!" say you place an ad in 5 different
ezines and get a hundred responses. if you don't
TRACK YOUR ADS, YOU WON'T KNOW WHICH EZINES WERE
pulling responses and which weren't.

BUT HOW DO YOU TRACK YOUR ADS?

the simplest method is to place a key or a code
AT THE END OF YOUR EMAIL ADDRESS:

yourname@yourdomain.com?subject=ezinea

then, when you get a reply with 'ezinea' in the
subject field, you'll know which ezine it came
FROM.

for a url, it's the same principle:

http://www.yourdomain.com?ezinea

HOWEVER, IF YOU'RE GOING TO CODE YOUR URLS,
you'll need a good webstats program to track the
coded urls. these two programs are excellent and
THEY'RE BOTH FREE:

here's another way to code your urls: for every
EZINE AD, CREATE A DUPLICATE OF YOUR HOMEPAGE
and name the page after the ezine that your ad
will appear in. so, if the ad is appearing in
EZINEA, THIS IS THE URL YOU'D PLACE IN THAT AD:

http://www.yourdomain.com/ezinea

2. target your audience. it may seem obvious but
some advertisers overlook this. if you're
SELLING A WEB-MARKETING COURSE, DON'T ADVERTISE
in an ezine that deals with stock options; they
probably won't be interested.

use the 'subject categories' in any ezine
directory to find ezines that relate to the
PRODUCT YOU'RE SELLING. YOU CAN FIND A LIST OF
56 ezine directories in 'the free directory of
ezines' at:

3. once you've chosen a number of ezines that
target your audience, subscribe to them and
EXAMINE THE ADS CLOSELY. IF YOU SEE AN AD THAT
keeps repeating issue after issue, you can be
pretty sure that it's getting results. you've
FOUND A GOOD EZINE TO ADVERTISE IN.

4. check to see how many ads are in the ezine.
YOU PROBABLY WON'T GET MUCH RESPONSE FROM AN AD
in an ezine that has 15 or 20 ads per issue.
readers of those ezines have become hardened to
THE ADS AND HAVE LEARNT TO SKIP THEM.

5. check to see if the ezine publisher has a
POLICY OF NEVER RUNNING ADS FOR TWO SIMILAR
products in the same issue - your ad will be
much more effective if it's the only one of it's
KIND IN THAT PARTICULAR ISSUE.

6. small ezines vs. big ezines: bigger is not
ALWAYS BETTER. THE BIG EZINES WITH 1000'S OF
subscribers tend to have more ads than the small
ezines. also, small ezines with only a few
HUNDRED SUBSCRIBERS OFTEN HAVE A MUCH MORE
targeted audience than the big ezines.

7. REPEAT YOUR ADS. RESEARCH SHOWS THAT OFF THE
web, an ad has to be seen about 21 times before
someone acts on it; on the internet it's about 9
TIMES. IF YOUR BUDGET ALLOWS, TRY AND HAVE YOUR
ad repeated at least three times in a particular
ezine. most ezines offer discount packages for
BULK ADVERTISING.

8. email address vs. url. the advantage of
GIVING AN EMAIL ADDRESS IS THAT IT GIVES YOU THE
opportunity to send a powerful sales letter to
the person who responded to your ad. it's also
MUCH EASIER TO TRACK YOUR ADS WITH AN EMAIL
address than a url.

9. OFFER SOMETHING FREE IN YOUR AD COPY. IT'LL
often tip the balance between a response and no
response.

10. keep your ads short, even if you're not
using the number of words you're allowed. short
ADS ARE MORE LIKELY TO BE READ. KEEP YOUR
sentences short too; they pack much more power.
use the word 'you'. don't describe your product
BUT TELL THE READER WHAT YOUR PRODUCT CAN DO FOR
them.

MICHAEL SOUTHON IS THE PUBLISHER OF 'THE FREE
directory of ezines'
http://www.netmastersolutions.com/ he is also
THE EDITOR OF 'FREEZINE EXPRESS', A
twice-monthly newsletter that brings you details
of new ezines added to the tfde as well as
ARTICLES AND TIPS ON EZINE ADVERTISING AND EZINE
publishing. to subscribe, send a blank email to:
mailto:freezineexpress-subscribe@topica.com

10 EZINE ADVERTISING STRATEGIES FOR STARTERS

10 EZINE ADVERTISING STRATEGIES FOR STARTERS
BY: DIANE HUGHES
copyright 2009 diane hughes

IF YOU'RE LIKE MOST EZINE ADVERTISERS YOU WISH
to generate fast sales by sending your message
in front of thousands ezine subscribers.

some spend hundreds in ezine advertising hoping
to generate a big profit... but it ends up
COSTING THEM MORE THAN THEY EARN.

yes, ezine advertising works, but if you really
WANT TO WIN THE EZINE ADVERTISING GAME YOU MUST
take in consideration the strategies below:


1. what do you plan to advertise?

E.G. AN AFFILIATE PRODUCT, YOUR OWN PRODUCT, A
course by e-mail, an ebook, etc.

YOU MUST KNOW EXACTLY WHAT YOU WANT TO PROMOTE
in other ezines before advertising in them; ask
yourself these questions:

is the product related to your target audience?
is the product valuable?
DOES THE SELLER OFFER A MONEY-BACK GUARANTEE?
does the web site make you want to purchase the
product yourself?
DOES THE WEB SALES LETTER CONVERT INTO SALES?

2. WHO IS YOUR TARGET AUDIENCE?

the product you plan to promote in other ezines
MUST BE RELATED TO A CERTAIN NICHE (TARGET
audience) so don't make the mistake to think
that everyone needs or wants what you promote.

e.g. if your product is related to dog lovers,
don't advertise in ezines related to cat lovers
BECAUSE YOU WON'T MAKE ANY SALES.

3. WHERE TO FIND THE 'BEST' EZINE TO ADVERTISE
in?

THE 'BEST' EZINE TO PROMOTE A PRODUCT IN IS THE
one targeted to your audience.

THE MORE SPECIFIC YOUR TARGET AUDIENCE AND THE
ezine topic, the more sales you could receive.

ALSO, THE 'BEST' EZINE TO ADVERTISE IN IS THE
one where the publisher has already built trust
with his/her subscribers and they purchase
REGULARLY FROM THEIR RECOMMENDATIONS.

ezine advertising list
HTTP://WWW.PROBIZTRACK.COM/GO/P.CGI/EZINES

4. WHAT'S YOUR BUDGET?

if you only afford $300 to spend on ezine
ADVERTISING, YOU DON'T WANT TO SPEND IT ALL ON
one ezine. try to invest your money wisely,
step-by-step.

have you seen a publisher claiming their ezine
has 90,000+ subscribers and they sell
ADVERTISING FOR $25 - $50 OR SO?

if these offers sound too good to be true, maybe
IT IS!

5. HOW MANY SUBSCRIBERS DOES THE EZINE HAVE?

numbers don't count, the quality of the ezine
CONTENT ITSELF IS WHAT MAKES THE DIFFERENCE; IF
a publisher sends too many ads to their
subscribers, i suppose you imagine there are not
TOO HAPPY SEEING ALL THOSE ADS.

the more content and less advertising an ezine
HAS, THE BETTER RESULTS YOU COULD RECEIVE FROM
your advertising.

6. who wrote your ad copy?

YOU KNOW EXACTLY THE 'BEST' EZINE TO ADVERTISE
in, how much you want to spend on advertising,
but your ad copy is weak ... try to improve it
YOURSELF OR ASK A COPYWRITER TO REWRITE IT.

how to make your ad copy bring in great results?

- write an eye-catching headline or no one will
read your whole ad copy;

- use powerful / action words in your headline &
ad copy like 'instant', 'free', 'get', 'cash',
'UNLIMITED', 'TURN', 'BOOST', 'CREATE', ETC.

- write your ad copy to promote a free offer
LIKE A FREE COURSE BY E-MAIL, A FREE EBOOK OR A
free sample of a product.

7. don't want to track your ad?

WHY NOT? HOW WILL YOU KNOW THAT THE EZINE YOU
advertised in is profitable or not?

MOST ADVERTISERS DON'T TRACK THEIR ADS. JUST
look in other ezines and you'll see their
regular web site link, no tracking url
AVAILABLE.

a tracking url will show you how many clicks
YOUR AD RECEIVES AND HOW MANY SALES IT MAKES
from those clicks.

HTTP://WWW.PROBIZTRACK.COM

8. DON'T WANT TO USE AUTORESPONDERS IN YOUR AD
copy?

AUTORESPONDERS ARE ONE OF THE SMARTEST INTERNET
marketing tools simply because they allow you to
follow-up with your leads and send out more
PROMOTIONAL OFFERS AUTOMATICALLY. YOU ONLY WRITE
your messages once and then put them on the
autoresponder sequences to be delivered at
PRE-DETERMINED INTERVALS LIKE 1, 2 OR MORE DAYS.
you can even use autoresponders to build your
own mailing lists of leads and customers.

instead of sending prospects to your main web
site page, direct them to a web page where they
CAN GET A FREE COURSE BY E-MAIL. USE THIS COURSE
to educate them and build a relationship with
them, gain their trust.

9. want to play with 'spam'?

don't do it if you are smart. search on your
favorite search engine for "spam laws + email
MARKETING" AND YOU'LL GET A PICTURE OF WHAT
'spam' is and how you can protect yourself!

MAKE SURE YOU READ ABOUT THE CAN-SPAM LAW IF YOU
want to know how to legally send commercial
emails.

also, don't forget about the ftc laws on e-mail
marketing!

10. what ads are 'best'?

if you want to sell something directly from your
ad, try solo mailings (one e-mail sent to all
SUBSCRIBERS WITH NO OTHER ADS IN COMPETITION!)

if you want to test your ad or want to promote a
FREE OFFER, TRY CLASSIFIED, TOP SPONSOR OR
bottom ads.

THEY ARE MUCH CHEAPER THAN SOLOS AND COULD BRING
'poor' results.

IF YOU INVEST IN SOLO ADS, MAKE SURE YOUR AD
copy is short and to the point, don't bore your
prospect with long ad copy.

ABOUT THE AUTHOR

diane c. hughes * probiztips.com

free report: amazingly simple (yet super
powerful)
WAYS TO SKYROCKET YOUR SALES AND BUILD YOUR
business
into a tower of profits! ==>>
HTTP://MADMARKETER.COM/DIANE