4 STEPS TO UNBEATABLE ADVERTISING AND STILL KEEP

4 STEPS TO UNBEATABLE ADVERTISING AND STILL KEEP
MONEY IN YO
by: allyn cutts
*advertising doesn't have to wipe out your bank
ACCOUNT TO BE EFFECTIVE. WHEN YOU LEARN TO
negotiate, know when smaller ads are as
effective as large ads, ask for discounts, and
CREATE AN IRRESISTIBLE OFFER, YOU'RE ON YOUR WAY
to skyrocketing profit margins!*

1. NEGOTIATE
have you noticed that some people seem to always
get the best deals? yeah, you pay full price and
THINK YOU DID OK UNTIL THEY SHOW UP WITH THE
same thing, only they paid several hundred
dollars less. it really get your goat! how do
THEY DO IT? THEY'RE NOT AFRAID TO ASK FOR AN
extra discount.

YEP, DON'T SELL YOURSELF SHORT BECAUSE YOU
didn't ask the next time your advertising rep
makes an appearance! even if you're already
GETTING A DISCOUNT, ASK FOR A BIGGER ONE. YOU
have not...because you ask not.

2. TRIM
bigger is always better...or is it? when it
comes to advertising, don't be surprised if some
OF YOUR SHORT ADS MEET WITH MORE SUCCESS THAN
larger more expensive ads. trimming down on the
size and cost of advertising doesn't mean you'll
BE TRIMMING THE RESULTS!

3. exploit the freebies
WHAT'S THE DIFFERENCE BETWEEN ADVERTISING AND
publicity? ...who's doing the talking. yeah,
when you sell yourself, it's advertising. when
SOMEONE ELSE IS SELLING YOU, IT'S
publicity...and it generates credibility and
interest that you don't want to miss out on.

think about the different ways you can get your
business in the spotlight. do you have some
NEWS... WRITE A PRESS RELEASE? WRITE SOME "HOW
to" articles with a short byline at the end and
release them to ezines, magazines, newspapers,
AND OTHER PUBLISHERS. WHY NOT PROMOTE THE
product of a non-competitor in return for them
promoting yours...think of the totally different
MARKET THEY AFFECT!

yep, there are a lot of ways out there to get
FREE ADVERTISEMENT THAT WILL BENEFIT YOUR
business. of course you won't be able to rely
solely on the freebies, but hey, you can get a
LITTLE EXTRA FOR NOTHING!

4. improve your offer *
IS YOUR DEAL TOO GOOD TO PASS UP? IF NOT, YOU
need to improve it. hey, i'm not talking about
cutting prices even more...you've still got to
MAKE A PROFIT. YOU CAN MAKE THE DEAL SWEETER
just by increasing the readers knowledge of the
value of the product, or adding bonuses that are
PERCEIVED AS VALUABLE, BUT COST YOU LITTLE.

motivate buyers with expirations. yeah, an open
ENDED OFFER ENCOURAGES PROCRASTINATION...WHICH
leads ...yep, nowhere. when the customer knows
he has until saturday to purchase an item he'll
PAY MORE FOR ON SUNDAY, HE'LL MAKE IT A PRIORITY
to head for your shop.

ADVERTISING DOESN'T HAVE TO WIPE OUT YOUR BANK
account to be effective. when you learn to
negotiate, know when smaller ads are as
EFFECTIVE AS LARGE ADS, ASK FOR DISCOUNTS, AND
create an irresistible offer, you're on your way
to skyrocketing profit margins!

about the author

who is allyn cutts, and why should you care?
allyn has spent over 24 years helping businesses
LIKE YOURS FIND NEW CUSTOMERS AND INCREASE SALES
to current customers. allyn is a marketing and
sales fanatic, providing measurable marketing
SOLUTIONS THAT DRIVE HUGE RESULTS FOR SMALL-TO
mid-size business clients. allyn works
personally with clients to design and deliver
OFF-LINE AND ON-LINE DIRECT MARKETING STRATEGIES
that focus on metrics and measurable results.
you can learn more about allyn cutts at
WWW.ALLYNCUTTS.COM AND YOU CAN CALL 610.437.4106
between 10 am and 4 pm eastern time tuesdays and
thursdays.